The business does a wide range of home improvement work from roofing to installing windows, siding, power-washing, painting, bathroom remodels, hurricane shutter installation. He works with experts in their respected industries for each installation. So he has specific employees for specific jobs. The competitive advantage is their ability to take care of almost anything the customer could need done to the home which welcomes a lot of repeat business. They are a small local company so they are trusted in the area. They can get jobs done quickly.